Positioned at Concourse E, a late-model black Chevy Suburban riddled with more that 400 bullet holes is a stunning demonstration of what Ultra Armoring supplies: top-of-the-line vehicle armoring for both military and civilian usage.

The stunning display was conceptualized, coordinated and implemented by The Sumner Group’s creative team, spearheaded by Mike Sumner, in close cooperation with Ultra’s dedicated team of professionals.

So far, TSG has developed a streamlined website and striking printed materials, and is currently in phase one of a nation-wide PR campaign, building brand awareness for one of the most innovative companies in America.

The display will run through September’s Democratic National Convention and until October, when it will hit the road, stopping at major airports and trade shows around the country.

We’re currently developing various phases of the roll out, but here’s a quick preview of phase one: the logo update, designed by Creative Director Anthony Rodriguez.

Whereas the prior/current identity for Tina Smith Realty was disjointed and confusing, with no brand equity, the new approach solidifies a diverse company into a cohesive brand.

The company name was reduced to an adaptable (gender-neutral) monogram, with a friendly, approachable dynamic. A new, fresh color palette serves as the sub-concentration identifier. As the identity continues to develop, marketing materials and signage will carry over the color themes to establish an easily recognizable brand.

More to come as the campaign develops.

This type or surgery means shorter hospital stays, less pain, less risk of infection, less blood loss, less scarring, shorter recovery time and a faster return to the patient’s everyday routine.

View the TV spot here.

Congrats to the Grizzlies for winning top promotion in summer league ball!

Art Direction / Design by Creative Director Anthony Rodriguez.

Few advertisers get the opportunity to get behind the launch of a new ad campaign, but not so for Karl Truman.  Karl Truman Law Office is a new advertiser to transit and it took a bit of time and negotiating on the part of his agency to finalize the details. However, when it was finally finished; every i-dotted and every t-crossed, Karl Truman launched his campaign with a bang!  The day his full bus wrap was completed, Advertising Vehicles arranged to have the bus driven to the client’s location for a press conference and photo shoot.  What we didn’t know is that the Agency had another idea in mind.  Every employee came out donning their “Bus Launch” t-shirts as they posed for a group photo with the Colonel, Karl himself in front of their full wrapped bus!  As we were staging a shot with just Karl and his Agency rep, a jeep full of on lookers drove by and shouted “Hey isn’t that you on the bus”?  Needless to say, everyone got a big smile and a few laughs out of the stares and shouts as they continued to stand proudly by their bus.  The man responsible for this launch party as well as the idea to try transit in the first place is Michael Sumner of the Sumner Group. His vision as well as his agency’s creativity created an excitement for his client that most advertisers don’t get to experience.  My favorite quote of the day was from Karl’s lovely wife, Jeanine who said “we need 5 more of these”! My reply, “I’ll be happy to oblige”!

This post was written by Blake Castetter

A mainstay of Eastern North Carolina community well-being for over 40 years, Eastern Carolina Internal Medicine (ECIM) recently joined the family of CarolinaEast Health System. To coincide with this landmark merger, The Sumner Group created a comprehensive public awareness campaign, to include print, outdoor and other media, under the direction of CarolinaEast Health System’s Public Relations team.

Original design and re-design by Art Director John Westfall.

Over the past few months, our internet services division, Carolina WebPros, has been super busy. These two websites – one for William Kelly Dentistry, and the other for Coastal Carolina Radiation and Oncology – are some of the fruits of our labor. They were both created to integrate some pretty neat features. Please visit them and poke around. And, if you need to talk to us about getting your website up and running, you know what to do.