da Vinci® Campaign Update
One of the foremost projects we’ve been working on has been the marketing campaign for CarolinaEast Health System’s da Vinci® System robotic assisted surgery.
Regarding that campaign, CarolinaEast’s Public Relations Director, Megan McGarvey, noted that at a recent Robotics Steering Committee meeting, the da Vinci® reps chose the TV campaign The Sumner Group created as the only one to be aired during their national conference. The featured spot was selected from a field of over 100 campaigns from other medical centers and health systems around the country.
According to the surgeon featured in the TV spot, Dr. Jeffrey Michelson, The Sumner Group “must be really good if they can produce that from what seemed to be only slightly organized chaos that day.”
“Kudos to you and your team,” said McGarvey. “Once again…you worked your magic for CarolinaEast. I truly appreciate all your efforts on our behalf. I will (and have) recommended you to others looking for quality, affordable production.
“You are the best!!”
