Text Message Marketing Tips
Text message marketing is an easy way to send a quick update. promotion or general message to a large base of business contacts. However, there are some things to keep in mind:
• Your limit per text message is only 160 characters or so. Thus, your message must be concise. If your message can’t be summed up in the given constraints, it may be best to relegate it to a facebook post or email blast.
• Make sure the message you send is a clear call to action. Let the subscriber see the reason behind your message.
• Offer something of particular value to those being contacted like an free app or mobile game. Cell phone users love freebies (the more entertaining the better). And if the freebie builds brand awareness or creates advertising revenue, all the better.
• Use text message marketing as a way to gain feedback for your business, product or service. People love giving their opinion, and this approach allows them to do just that.
