The Sumner Group

Web Work Update

tsg — Tue, 08 May 2012 14:50:44 +0000

Carolina Web Pros, our internet services division, has been hard at work developing web sites for clients near and far. Some of the most recently completed projects include:

• Kellum Law Firm

• Stewart-Cooper-Newell Architects

• Gastonia Conference Center

• Garden Parkway

All sites are developed on a Content Management System platform for easy user administration, optimized for mobile device usage, and SEO/SEM ready. Contact us today to see how Carolina Web Pros can take your web site to the next level!

TSG Recognized by Charlotte Business Journal

tsg — Mon, 07 May 2012 14:44:34 +0000

We’re pleased to announce that The Sumner Group has once again been acknowledged by the Charlotte Business Journal as one of the largest area advertising & marketing agencies, as ranked by capitalized billings.

Not bad for a little ol’ Gaston County agency!

Thanks to our clients and staff for helping us to thrive for the past 25 years!

Tina Smith Realty

tsg — Thu, 03 May 2012 13:14:27 +0000

The Sumner Group was recently retained to refresh Tina Smith Realty’s identity. Tina Smith Realty (TSR) is the premier residential, commercial and property management firm for Gaston, Lincoln and York counties.

We’re currently developing various phases of the roll out, but here’s a quick preview of phase one: the logo update, designed by Creative Director Anthony Rodriguez.

Whereas the prior/current identity for Tina Smith Realty was disjointed and confusing, with no brand equity, the new approach solidifies a diverse company into a cohesive brand.

The company name was reduced to an adaptable (gender-neutral) monogram, with a friendly, approachable dynamic. A new, fresh color palette serves as the sub-concentration identifier. As the identity continues to develop, marketing materials and signage will carry over the color themes to establish an easily recognizable brand.

More to come as the campaign develops.

Garden Parkway Campaign in Full Swing

tsg — Tue, 01 May 2012 13:11:30 +0000

We had some distinguished visitors to drop by The Sumner Group recently.

A big thank you to:

• Robert Blalock, Owner, Precision Machine Products
• Ted Hall, President, Montcross Area Chamber of Commerce
• Diamond Sanders, Senior, South Point High School
• Tripp McLean, past President, Gaston County Homebuilders Association
• Jay Falls, President, Choice USA Beverage, Inc.
• Kara Newport, Executive Director, Daniel Stowe Botanical Garden, and
• Britt Goodrich, President, Gaston County Homebuilders Association

for sharing raising their voices in support of the “Vote the Garden Parkway” campaign. Keep an eye out for ads and videos featuring these spokespeople, airing soon.

For more info, go to http://www.buildthegardenparkway.com/

CarolinaEast TV Shoot Update

tsg — Thu, 02 Feb 2012 14:51:09 +0000

Had a great TV shoot with CarolinaEast Health System last week and EVERYONE got involved, including our VP Mike & Account Exec Richelle, who played their parts as nurses a little too well. We had a blast working with the team over at CarolinaEast, and look forward to sharing the finished product soon!

Another Award for TSG

tsg — Mon, 23 Jan 2012 18:34:35 +0000

We were recently honored with another award: a Merit Award at the 2011 Service Industry Ad Awards. The recognition was for the CarolinaEast “Momisms” outdoor campaign, created and implemented by The Sumner Group’s Vice President Michael Sumner, former Account Exec Sean Smith and Graphic Designer John Westfall, in partnership with the Public Relations team at CarolinaEast.

TSG Receives Gold Award

tsg — Thu, 29 Dec 2011 13:38:05 +0000

For the second consecutive year, The CardioVascular Advertising Awards, sponsored by Creative Images, Inc and Marketing Healthcare Today, recently gave CarolinaEast Health System and The Sumner Group a Gold award. The recognition was for the Heart Care television campaign, created and implemented by The Sumner Group’s Vice President Michael Sumner and Creative Director Anthony Rodriguez, in partnership with the Public Relations team at CarolinaEast.

We here at TSG are honored to have our work recognized by such great organizations, and privileged to participate in the ongoing success of such a great Coastal Carolina institution as CarolinaEast Health System.

Honey Law Firm

tsg — Mon, 14 Nov 2011 17:59:58 +0000

We’re glad to announce our newest attorney client, Honey Law Firm, PA. Based in Hot Springs, Arkansas, Honey Law Firm specializes in tax law, bankruptcies, loan modifications and debt relief. We’re currently hard at work rolling out their new identity and collateral, and our web division (Carolina Web Pros) is developing a great website to complement the firm’s rebrand. We’re proud to count Honey Law Firm among our clientele, and look forward to partnering with them on their continued success!

We’re glad to announce our newest attorney client: Honey Law Firm, P.A. Based in Hot Springs, Arkansas, Honey Law Firm specializes in tax law, bankruptcies, loan modifications and debt relief. Here’s a little sample of what we’ve worked up for them so far, with a new website also in the works. We look forward to seeing Honey’s business grow, and we’re proud to be partnering with them in their success!

da Vinci® Campaign Update

tsg — Thu, 11 Aug 2011 13:19:51 +0000

One of the foremost projects we’ve been working on has been the marketing campaign for CarolinaEast Health System’s da Vinci® System robotic assisted surgery.

Regarding that campaign, CarolinaEast’s Public Relations Director, Megan McGarvey, noted that at a recent Robotics Steering Committee meeting, the da Vinci® reps chose the TV campaign The Sumner Group created as the only one to be aired during their national conference. The featured spot was selected from a field of over 100 campaigns from other medical centers and health systems around the country.

According to the surgeon featured in the TV spot, Dr. Jeffrey Michelson, The Sumner Group “must be really good if they can produce that from what seemed to be only slightly organized chaos that day.”

“Kudos to you and your team,” said McGarvey. “Once again…you worked your magic for CarolinaEast. I truly appreciate all your efforts on our behalf. I will (and have) recommended you to others looking for quality, affordable production.

“You are the best!!”

Client Spotlight

tsg — Thu, 21 Jul 2011 13:51:40 +0000

This month’s Client Spotlight is DiBella Chiropractic Center.

A mainstay of Gastonia for the past 15 years, DiBella Chiropractic specializes in chiropractic care as well as other natural health solutions, including acupuncture. DiBella Chiropractic is committed to relieving pain using the true principles of chiropractic and acupuncture care. This Gastonia chiropractic practice is equipped with modern chiropractic equipment and technology, to include the Graston Technique, Kennedy Spinal Decompression Therapy, Impulse Adjusting Method, and the Diversified Technique.

We’re glad to have partnered with DiBella for the past five years, developing their brand identity, print materials, advertising campaigns, and web presence. Over the past three years, we’ve also helped produce ChiroPractice, a customized newsletter designed to educate Medical Doctors and Personal Injury attorneys on the latest research results and practice developments in the Chiropractic field.

Please visit their site, or their Central Gastonia location (if you’re in the area) to learn more.