Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok.
TikTok is a video-sharing social networking service used to make a variety of short-form videos. These videos cover genres like dance, comedy, and education. TikTok videos have a duration from fifteen seconds to one minute. The nature of the app creates an environment of creativity and collaboration amongst young audiences.
TikTok is among the fastest-growing social media apps ever. In the First Quarter of 2020, users downloaded and installed the app 315 million times – an all-time record. More people use TikTok than other noteworthy social media platforms such as LinkedIn, Twitter, Pinterest, and Snapchat. TikTok also boasts long user-engagement times. Because of the fast-paced nature of the app, users spend almost an hour a day on TikTok, and most use the app daily.
Users find content on TikTok through hashtags. Brands can use these hashtags to put their videos in front of a wide audience. As long as the content appeals to the audience, then a company can expect a robust level of engagement. Often the engagement level is higher than with platforms like Instagram and Facebook.
Marketing on TikTok requires careful planning and execution. The most successful campaigns for a business start with a branded channel, and include such things as influencer partnerships and paid advertising.
If you would like to use TikTok to help push your business along, give Sumner Group a call. We can work with you until you understand what types of videos would be best for you to post, and how you can use the platform to its fullest potential. With a little help from Sumner, we know that you can do great things!