With the availability of online content, you might think that advertising in magazines is no longer relevant. Yet, magazine ads can be a fruitful part of your overall marketing approach.
The key to effective magazine advertising boils down to these four steps:
1. Understand Your Target Audience
Magazines cater to very specific demographics. Identify which magazine reaches your target audience, and advertise there.
2. Don't Complicate Things
Just because a magazine ad is a printed medium doesn't mean it's the right format for a wall of text. In general, people's attention spans are short. Craft an ad that can grab them, and quickly communicate your message.
3. Use Color
Magazines are usually printed on paper that has some sort of glossy finish. This means colors really pop. Use that to your advantage.
4. Pictures Are Worth...Well, You Know
High quality – and clever – images are more memorable than text alone. Ditch the phone and get professional images done for the most impact.
Sumner Group can help you every step of the way to create and place effective magazine ads. Contact us today and let us help you take your business to the next level!