Business Tips
The latest from the Sumner Group.
December 7, 2023
As a business owner, you understand that offering a quality product or service is just one ingredient in the recipe for success. People need to know […]
November 15, 2023
Marketing and advertising go hand in hand. One might even say they’re two sides of the same coin. While word of mouth is a great tool […]
November 2, 2023
Social media influencers have achieved that title for a reason. Typically, these internet personalities have a certain sway over their followers, especially in which brands to […]
October 15, 2023
The advent of the World Wide Web has brought about a number of changes in the way we interact with our world. Buying and selling is […]
October 2, 2023
As a business owner, you juggle many goals that help keep you and your employees moving forward. Some examples may be to improve customer service, cut […]
March 11, 2021
Part of owning a successful company is being able adjust to challenges through creative thinking. Creative thinking is especially essential when it comes to advertising.
March 9, 2021
Billboards may not be the first thing that comes to mind when you think about successful advertising. But effective outdoor advertising can work wonders for your business.
March 8, 2021
Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
March 7, 2021
Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.
March 6, 2021
Direct mail advertising is still an effective marketing tool. Here are some reasons why direct mail advertising can still work for your business.
March 5, 2021
Whether it's a hard copy or an online version, your community's newspaper is still a valuable source of information. It can also still be a great resource to advertise and grow your business.
March 5, 2021
Radio commercials are still an excellent way to reach your target audience. Learn why you should consider advertising your business on the radio.
March 3, 2021
When it comes to letting people know your company exists, bigger can be better. One "big" advertising method you can try is a flight banner.
March 1, 2021
Twitter is more than just news bytes and random observations. Using Twitter well is also key to marketing your business or service. Find out why.