News & Blogs

The latest from the Sumner Group.

March 22, 2021
A woman leafs through a magazine, noticing the ads

How to Make Magazine Ads Work for Your Brand

With the availability of online content, you might think that advertising in magazines is no longer relevant. Yet, magazine ads can be a fruitful part of your overall marketing approach. The key to effective magazine advertising boils down to these four steps.
March 19, 2021
A person points a remote control at a TV with a commercial playing in the background

How to Create Television Commercials That Work

A foremost form of advertising in the U.S. for the past 80 years has been the television commercial. Why? It's simple. TV advertising is a great way to get your business noticed.
March 18, 2021
Man holding phone with TikTok logo on the screen

How TikTok Can Being Used as a Marketing Tool

Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.