A fruitful partnership focused on the people of Coastal Carolina.
Opening as the "ultra-modern" 100-bed Craven County Hospital in 1963, the 21st century CarolinaEast Medical Center is a 350-bed, multi-facility healthcare provider to the coastal Carolina region.
Our creative partnership has lasted more than a decade, and we're proud to have been a part of every phase of the Health System's growth, providing brands and identities, print, online, and television advertising for various initiatives, and public relations services to help fund a multi-million dollar Cancer Center addition to the Health System's campus.
A step forward.
We had the privilege of shepherding the organization's name change from Craven Regional Medical Center to CarolinaEast Health System.
This included a new brand and identity, based on iconography that evokes the partnership between CarolinaEast and its community, and its geographic location at the confluence of the Neuse and Trent Rivers.
Full service line branding.
The core brand principles extend to every aspect of CarolinaEast's identity, including sub-brands. This provides a recognizable aesthetic that communicates the health system's mission, vision, and values.
Throughout our creative partnership with CarolinaEast, our print, advertising, outdoor, and television work have garnered numerous Gold, Silver, and Merit awards across the healthcare advertising industry.