A hometown mainstay builds upon decades of service.
In business since 1927, GSM Services – headquartered in our hometown of Gastonia, NC – has been a reputation for trustworthy HVAC and home and commercial improvement services in the greater Charlotte area.
As the company's 90th anniversary approached, we were tasked with providing an engaging, memorable, and focused marketing approach to help increase brand awareness and grow the business.
A professional approach, with tons of personality.
Although the existing master brand remained unchanged, as part of our efforts we crafted a new identity system for each of GSM's many available services.
Additionally, we created the tagline "Leave the Comfort to Us" as the cornerstone of both the company's identity, and customer-facing marketing efforts .
The GSM services suite.
Tweaking the existing brand elements, we arrived at a clean, strong, and timeless aesthetic for the GSM family of services. These sub-brands are used to help delineate each facet of what GSM brings to its service area.
Memorable creative with a personal touch.
In addition to crafting a steady stream of clear cut consumer-driven messaging, we've also continued to innovate. This includes the production of TV campaigns with creative approaches, and even the creation of two wildly successful mascots, Thermal and Sealvester (who received their monikers via a very popular social media naming contest), who continue to be used across all marketing materials.