An apparel and lifestyle brand celebrating the great outdoors.
Based on the historic goose hunting lodge on North Carolina's Lake Mattamuskeet, Mattamuskeet Goose Club is a lifestyle and apparel brand founded by Mike Sumner.
Rooted in history.
Using archived documents from the turn of the 20th Century, we crafted a classic, timeless, and luxurious identity for the brand.
The icon is based on wood carving illustrations of the actual Goose Club's membership documents and hunting log books, while the typography is crafted to live comfortably along such brands as Cutter & Buck, Eddie Bauer, Brooks Brothers, and L.L. Bean.