advertising

August 23, 2021

Traditional Media Is Dead. Long Live Traditional Media.

Nowadays, it seems like there is another new platform or form of media around every corner. However, emerging technologies don't take the place of traditional media. Here's why.
June 8, 2021
Marketing Dos and Don'ts, from the Sumner Group

Marketing Dos and Don’ts, Part 3

Marketing your business can seem like an overwhelming task. Here are more Here are more dos and don'ts to help your marketing succeed.
June 3, 2021
Healthcare AD Awards

Sumner Group Client CarolinaEast Wins Multiple National Advertising Awards

The Sumner Group was recently announced as a winner in the 38th Annual Healthcare Advertising Awards. The agency was a winner of six individual awards in several categories for campaigns developed for CarolinaEast Health System in New Bern, North Carolina.
April 27, 2021
A squeezy penguin with corporate logo imprint.

Promotional Products, For the Win

Living in the digital age, it's easy to think that promotional products are outdated and ineffective. But, corporate gifts remain a powerful tool for marketing your business. Here's why.
April 13, 2021
Marketing Dos and Don'ts

Marketing Dos and Don’ts, Part 2

Marketing your business can seem like an overwhelming task. Here are more tips that help boil it all down to an easy-to-digest list of dos and don'ts.
March 24, 2021

Marketing Dos and Don’ts, Part 1

Marketing your business can seem like an overwhelming task. Here's is the first in a series of articles that boil it all down to an easy-to-digest list of dos and don'ts.
March 9, 2021
Billboard by a highway at night

Why Billboards Are Great for Marketing Your Business

Billboards may not be the first thing that comes to mind when you think about successful advertising. But effective outdoor advertising can work wonders for your business.
March 8, 2021
Two women looking at a cell phone

Generating Word of Mouth for Your Business

Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
March 7, 2021
Instagram login screen on an iPhone

Yes, Instagram Is an Effective Marketing Tool

Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.