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The latest from the Sumner Group.

March 15, 2024

Is Direct Mail Marketing Still Effective?

It’s a fair question. In a culture saturated by the latest and greatest in technological advancement, it’s no wonder that digital advertisements have become the preferred […]
March 5, 2024

How AI Is Changing Digital Marketing

AI has become something of a hot topic over the past several months. Artificial intelligence, most commonly abbreviated as AI, is the latest and greatest in […]
February 15, 2024

How To Attract New People to My Social Media Page

Today, practically every business has a social media presence. This is especially true for small businesses, who often find it useful for connecting with local patrons […]
February 5, 2024

Celebrating Black History Month

Diverse voices create impactful stories. This Black History Month, the Sumner Group celebrates the achievements made by so many that shaped our world today, as we strive for a unified future.
February 2, 2024

E-Commerce Strategies for Small Businesses

The vast majority of modern consumerism is driven by e-commerce, or online sales. Consider Amazon, one of the largest e-commerce platforms and providers in the world. […]
March 17, 2022

Sumner Group Featured on WRAL Special Sports Report

The Sumner Group's Pet Sumner was recently featured on a special Sports News report by WRAL in Durham, NC, as part of an in-depth look into college athletes' cashing in on their names, images, and likenesses (NIL).
October 28, 2021

4 Ways TikTok Differs from Other Social Media Platforms

Rather than saying TikTok is different from other social media platforms, we should be asking how it combines the best aspects of its competitors into one experience. Here’s a list that highlights these choices.
March 29, 2021

Twitch: The New Marketing Frontier

The online world continues to evolve and expand. Learning which options work best for your marketing needs is key to success. One of the newest – and most popular – online platforms is Twitch. Here are five ways to market on Twitch.
March 18, 2021

How TikTok Can Be Used as a Marketing Tool

Dozens of social media platforms are relevant at any given time. Of these, a few manage to stick around long enough to become massively popular. One of the more recent platforms that fits this bill is TikTok. Here's how you can use TikTok as a marketing tool.
March 12, 2021

Why You Should Boost Your Facebook Posts

Using social media platforms for your business can be confusing. You must strike a balance between crafting a solid presence, while still attracting customers to grow your business. A good way to achieve this harmony is with boosted Facebook posts.
March 8, 2021

Generating Word of Mouth for Your Business

Good advertising doesn't only have to be a giant billboard over a busy highway, or an online ad with thousands of impressions. Sometimes the best marketing for your business is a quick comment to from one friend to another. This is word-of-mouth advertising.
March 7, 2021

Yes, Instagram Is an Effective Marketing Tool

Instagram can be perfect when it comes to marketing your business. Here's a closer look at the data that shows why using Instagram is essential for any business.
March 1, 2021

Why Your Business Should Use Twitter

Twitter is more than just news bytes and random observations. Using Twitter well is also key to marketing your business or service. Find out why.
February 22, 2021

Why You Should Have a Facebook Business Page

An incredible advantage for you as a business owner right now is how easy it can be for you to find new customers with a Facebook business page. Here's why you should have one.